Friday 27 November 2009




Antwerp, Mmmmh!

Attractive shop window, it turns out to be a space for workshops, products, recipes, books and products for and around the experience of cooking.

When trying to get in to take a closer look we noticed; ONLY open during the workshops?? A missed opportunity to sell during other moments specially when you have taking the effort to really develop a brand with a private label that could be great gifts for cooking lovers. A missed opportunity to become the preferred destination for knowledge AND products for cooking, eating and drinking, creating new retail.

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